Health aside, some of my friends were just weirded out. Why turn plant proteins into burgers and dogs? Why not just eat them as peas and soybeans and seeds? To which I say: taco, chimichanga, empanada, crepe, pierogi, wonton, gyoza, stuffed roti, pupusa, pastie, pig in a blanket, croque monsieur, pastrami on rye. Culture is a lump of flesh wrapped in dough. If you want to save the world, you’d better make it convenient.
This article, about the company Beyond Meat and its upcoming faux-burger product, might just be a commissioned marketing piece, but I don’t care. It’s just a joy to read. I’ll probably try the product just because this article made it sound so damned interesting.